In the era of big data, the qualitative data analysis show huge power in academic studies, especially in a visualized way. This paper employs NVivo 14, the latest version of the qualitative analysis software, to conduct the data analysis and visualization research about the current studies on Roland Barthes in China in the past decade. By the open encoding, axial encoding and selective encoding required by NVivo 14, this paper explores the perspectives, themes and content of existing researches. It is found that the current studies of Roland Barthes in China have made great achievements and big progress shown by a rapid increase in the number of published articles, that current studies are mainly distributed in the fields of literature, culture, philosophy, semiology and linguistics, and that generally developed from theoretical researches to application ones. Some problems such as repeated studies, insufficient innovation and limited research perspectives still exist. In addtion, this paper show that Nvivo, a qualitative data analysis software, can be efficiently used in the literary study, especially doing the literature review in a visualizied way.